{"id":15579,"date":"2026-04-13T19:20:32","date_gmt":"2026-04-13T17:20:32","guid":{"rendered":"https:\/\/www.habitatinsulae.es\/?p=15579"},"modified":"2026-04-13T19:20:38","modified_gmt":"2026-04-13T17:20:38","slug":"plan-suma-de-madrid-atrae-seis-ofertas-para-600-viviendas","status":"publish","type":"post","link":"https:\/\/www.habitatinsulae.es\/ca\/plan-suma-de-madrid-atrae-seis-ofertas-para-600-viviendas\/","title":{"rendered":"Genivs opta a la construcci\u00f3n  600 viviendas"},"content":{"rendered":"<p>El <strong>Plan Suma Vivienda<\/strong> del Ayuntamiento de Madrid avanza con una nueva licitaci\u00f3n que ha despertado el inter\u00e9s de varias de las principales promotoras del sector. <strong>Culmia, Hercesa, Inmobiliaria Ferrocarril, Genivs y Pecsa<\/strong> optan a los derechos de superficie de 13 parcelas municipales para impulsar en torno a <strong>600 viviendas protegidas destinadas al alquiler asequible<\/strong>, en una de las operaciones m\u00e1s relevantes del mercado residencial madrile\u00f1o.<\/p>\n<p>La iniciativa, promovida a trav\u00e9s de la Empresa Municipal de la Vivienda y Suelo (EMVS), refuerza la estrategia del consistorio de ampliar la oferta de vivienda protegida en una ciudad donde la presi\u00f3n sobre los precios del alquiler sigue en niveles elevados. El movimiento confirma, adem\u00e1s, que la colaboraci\u00f3n p\u00fablico-privada contin\u00faa ganando peso como f\u00f3rmula para acelerar nueva oferta residencial con rentas limitadas.<\/p>\n<h2>Seis ofertas v\u00e1lidas para 13 parcelas y una concesi\u00f3n a 70 a\u00f1os<\/h2>\n<p>La segunda fase del programa contempla la adjudicaci\u00f3n onerosa de los derechos de superficie sobre <strong>13 parcelas municipales<\/strong> por un plazo de <strong>70 a\u00f1os<\/strong>. Aunque el valor estimado del contrato se sit\u00faa en 685.000 euros y el presupuesto base de licitaci\u00f3n asciende a 828.850 euros con impuestos incluidos, el verdadero alcance econ\u00f3mico del proceso reside en la inversi\u00f3n que deber\u00e1n asumir los adjudicatarios para construir y gestionar posteriormente las promociones.<\/p>\n<p>La operaci\u00f3n busca levantar un nuevo parque de <strong>vivienda asequible en Madrid<\/strong> con destino al alquiler protegido. En ese contexto, la licitaci\u00f3n se ha convertido en un escaparate del inter\u00e9s que despierta el desarrollo residencial sobre suelo p\u00fablico entre grandes operadores y firmas especializadas en vivienda social.<\/p>\n<p>Para ampliar contexto sobre esta l\u00ednea de actuaci\u00f3n municipal, puedes enlazar tambi\u00e9n con la informaci\u00f3n relacionada ya publicada en Habitat Insulae: <a href=\"https:\/\/www.habitatinsulae.es\/ca\/plan-suma-vivienda-madrid-licita-600-pisos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plan Suma Vivienda Madrid licita 600 pisos<\/a>.<\/p>\n<h2>As\u00ed se reparte la competencia entre Culmia, Hercesa, Genivs, Ferrocarril y Pecsa<\/h2>\n<p>La distribuci\u00f3n de las ofertas dibuja un escenario competitivo muy definido. <strong>Genivs<\/strong>, sociedad vinculada a Alaluz Capital, se ha presentado a los lotes 1 y 3, considerados los de mayor valor. <strong>Hercesa<\/strong> concurre a los lotes 2 y 3, mientras que <strong>Inmobiliaria Ferrocarril<\/strong> ha desdoblado su participaci\u00f3n a trav\u00e9s de dos veh\u00edculos distintos para optar a los lotes 1 y 2.<\/p>\n<p>Por su parte, <strong>Culmia<\/strong>, uno de los grandes nombres del sector promotor en Espa\u00f1a, compite a trav\u00e9s de Redes Promotora 3 MA por los lotes 2 y 3. <strong>Pecsa Inmo<\/strong>, en cambio, ha concentrado toda su apuesta en el lote 3, el m\u00e1s disputado del concurso, al reunir a cuatro aspirantes.<\/p>\n<p>En paralelo, la UTE encabezada por Fundaci\u00f3 Privada Salas qued\u00f3 fuera del proceso al no superar los requisitos formales exigidos para la presentaci\u00f3n por correo. La mesa de contrataci\u00f3n entendi\u00f3 que la comunicaci\u00f3n a la EMVS se realiz\u00f3 fuera de plazo y, adem\u00e1s, a una direcci\u00f3n de correo distinta a la indicada en el pliego, lo que motiv\u00f3 la inadmisi\u00f3n de la oferta.<\/p>\n<p>En el caso de <strong>Genivs<\/strong>, su presencia en este concurso encaja con la estrategia de inversi\u00f3n de impacto vinculada a vivienda protegida y alquiler asequible que la firma viene defendiendo en el mercado. Como enlace interno complementario, puede a\u00f1adirse esta pieza de Habitat Insulae: <a href=\"https:\/\/www.habitatinsulae.es\/ca\/un-nuevo-modelo-de-inversion-de-impacto-para-transformar-el-acceso-a-la-vivienda-en-espana\/\" target=\"_blank\" rel=\"noopener noreferrer\">Un nuevo modelo de inversi\u00f3n de impacto para transformar el acceso a la vivienda en Espa\u00f1a<\/a>.<\/p>\n<h2>Qu\u00e9 se juega Madrid en esta nueva fase del Plan Suma Vivienda<\/h2>\n<p>Con las ofertas ya registradas, la EMVS inici\u00f3 la apertura de la documentaci\u00f3n administrativa previa y deber\u00e1 continuar ahora con la revisi\u00f3n de requisitos antes de pasar a la valoraci\u00f3n t\u00e9cnica y econ\u00f3mica. El proceso se sigue con atenci\u00f3n en el sector porque la necesidad de <strong>alquiler asequible<\/strong> sigue creciendo y cualquier nueva promoci\u00f3n p\u00fablica o semip\u00fablica tiene un efecto directo sobre la capacidad de respuesta del mercado.<\/p>\n<p>M\u00e1s all\u00e1 de la pugna empresarial, esta licitaci\u00f3n vuelve a poner sobre la mesa una cuesti\u00f3n de fondo: la dificultad de generar nueva oferta protegida a la velocidad que exige la demanda. Madrid necesita instrumentos estables, escalables y financieramente viables para reforzar su parque de alquiler asequible, y el <strong>Plan Suma Vivienda<\/strong> aspira precisamente a consolidarse como una de esas herramientas.<\/p>\n<p>La resoluci\u00f3n del concurso marcar\u00e1 el pr\u00f3ximo paso de una estrategia municipal que busca combinar suelo p\u00fablico, inversi\u00f3n privada y gesti\u00f3n profesionalizada para incorporar centenares de viviendas al mercado regulado. Para el sector promotor, la adjudicaci\u00f3n servir\u00e1 adem\u00e1s como term\u00f3metro sobre qu\u00e9 tipo de operadores est\u00e1n mejor posicionados para liderar la pr\u00f3xima generaci\u00f3n de proyectos de vivienda asequible en la capital.<\/p>\n<p>Fuente original: <a href=\"https:\/\/www.economiadigital.es\/empresas\/culmia-almeida-plan-suma.html?amp\" target=\"_blank\" rel=\"noopener noreferrer\">Econom\u00eda Digital<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Ayuntamiento de Madrid encara una nueva fase del Plan Suma Vivienda con seis ofertas v\u00e1lidas para desarrollar unas 600 viviendas protegidas de alquiler asequible sobre 13 parcelas municipales. Culmia, Hercesa, Ferrocarril, Genivs y Pecsa protagonizan la puja.<\/p>","protected":false},"author":3,"featured_media":15582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,96,3],"tags":[179,181,164,145],"class_list":["post-15579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-politica","category-vivienda","tag-alquiler-asequible","tag-inversion-social","tag-mercado-inmobiliario","tag-vivienda"],"aioseo_notices":[],"_wp_attached_file":null,"_wp_attachment_metadata":null,"cmsmasters_profile_title":null,"cmsmasters_profile_details_title":null,"cmsmasters_profile_social":null,"cmsmasters_profile_features":null,"cmsmasters_profile_features_one":null,"cmsmasters_profile_features_two":null,"cmsmasters_profile_features_three":null,"cmsmasters_profile_sharing_box":null,"cmsmasters_profile_read_more":null,"cmsmasters_profile_subtitle":null,"cmsmasters_profile_featured_image":null,"cmsmasters_project_columns":null,"cmsmasters_project_video_type":null,"cmsmasters_project_video_links":null,"cmsmasters_project_title":null,"cmsmasters_project_size":null,"cmsmasters_project_details_title":null,"cmsmasters_project_features":null,"cmsmasters_project_link_text":null,"cmsmasters_project_link_redirect":null,"cmsmasters_project_link_target":null,"cmsmasters_project_features_one":null,"cmsmasters_project_features_two":null,"cmsmasters_project_features_three":null,"cmsmasters_project_sharing_box":null,"cmsmasters_project_author_box":null,"cmsmasters_project_more_posts":null,"cmsmasters_project_project_options":null,"cmsmasters_project_read_more":null,"cmsmasters_project_images":null,"cmsmasters_project_image_show":null,"_oembed_b1ccef4f7d7ec9ee9f363a917754e485":null,"_oembed_time_b1ccef4f7d7ec9ee9f363a917754e485":null,"_oembed_94f7d3c89c139230786a25858f781fe7":null,"_oembed_time_94f7d3c89c139230786a25858f781fe7":null,"_oembed_0902e555d5b62bccd72f45d83d98b16e":null,"_oembed_time_0902e555d5b62bccd72f45d83d98b16e":null,"cmsmasters_project_puzzle_image":null,"_wp_attachment_context":null,"_eael_custom_js":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_wp_page_template":null,"_wpb_vc_js_interface_version":null,"vc_teaser":null,"_post_restored_from":null,"pressroom_review_average":null,"before_widget":null,"after_widget":null,"before_title":null,"after_title":null,"hidden":null,"_wp_attachment_image_alt":null,"rank_math_primary_category":null,"rank_math_seo_score":null,"rank_math_contentai_score":null,"rank_math_title":null,"rank_math_schema_article":null,"rank_math_shortcode_schema_s-687fa54b292b3":null,"rank_math_description":null,"rank_math_focus_keyword":null,"om_disable_all_campaigns":null,"original-file":null,"smush-complete":null,"smush-info":null,"smush-stats":null,"_monsterinsights_sitenote_active":null,"_yoast_wpseo_primary_category":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_metadesc":null,"_cmplz_scanned_post":null,"_aioseop_title":null,"_aioseop_description":null,"_aioseop_keywords":null,"_wpb_post_custom_seo_settings":null,"_wpb_post_custom_css":null,"enclosure":null,"_oembed_917c769c7dbf5d57ddaf9c4330ca4b4f":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"cmsmasters_shortcodes_custom_css":null,"cmsmasters_post_image_show":null,"cmsmasters_post_image_link":null,"cmsmasters_post_images":null,"cmsmasters_post_video_type":null,"cmsmasters_post_video_link":null,"cmsmasters_post_video_links":null,"cmsmasters_post_audio_links":null,"cmsmasters_post_title":null,"cmsmasters_post_sharing_box":null,"cmsmasters_post_author_box":null,"cmsmasters_post_more_posts":null,"cmsmasters_post_read_more":null,"cmsmasters_page_scheme":null,"cmsmasters_layout":null,"cmsmasters_sidebar_id":null,"cmsmasters_bottom_sidebar":null,"cmsmasters_bottom_sidebar_id":null,"cmsmasters_bottom_sidebar_layout":null,"cmsmasters_bg_default":null,"cmsmasters_bg_col":null,"cmsmasters_bg_img_enable":null,"cmsmasters_bg_img":null,"cmsmasters_bg_rep":null,"cmsmasters_bg_pos":null,"cmsmasters_bg_att":null,"cmsmasters_bg_size":null,"cmsmasters_heading":null,"cmsmasters_heading_title":null,"cmsmasters_heading_subtitle":null,"cmsmasters_heading_icon":null,"cmsmasters_heading_alignment":null,"cmsmasters_heading_scheme":null,"cmsmasters_heading_bg_img_enable":null,"cmsmasters_heading_bg_img":null,"cmsmasters_heading_bg_rep":null,"cmsmasters_heading_bg_att":null,"cmsmasters_heading_bg_size":null,"cmsmasters_heading_bg_color":null,"cmsmasters_heading_height":null,"cmsmasters_breadcrumbs":null,"cmsmasters_composer_show":null,"cmsmasters_gutenberg_show":null,"cmsmasters_composer_fullscreen":null,"slide_template":null,"_wp_old_slug":null,"cmsmasters_likes":null,"_thumbnail_id":"15582","_elementor_version":null,"_elementor_pro_version":null,"_el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